The fsSTRATEGY Advantage

Common Goal: Regardless of the size or type of engagement, fsSTRATEGY's objective for every project is the same: to help our clients successfully drive guest satisfaction, revenues and returns.

Success means that our clients are provided the tools, information and services they need to meet their objectives.

Specialists: fsSTRATEGY consultants are specialists, not generalists. We only consult in the foodservice and hospitality industries.

Networked: Through our network of professional, specialized sub-consultants and industry partners, fsSTRATEGY ensures the right expertise and knowledge is brought to every project. Our network includes designers, retail experts, nutritionists, consulting chefs, foodsafety consultants, consumer trends researchers and more.

Industry Initiatives: fsSTRATEGY contributes to the industry by devloping resources for suppliers and operators.

Our annual Canadian Institutional Foodservice Market Report estimates the size of the institutional foodservice market (healthcare, education, remote camps, business dining, etc.) in Canada (regionally and nationally). In addition to sales, the report provides important insight and trends that affect suppliers and operators in these sectors.

fsSTRATEGY is also a research partner with the Canadian Restaurant Investment Summit/Canadian Restaurant Operators Summit, an annual conference showcasing important trends and operating practices for restaurants. As a featured benefit of this conference, fsSTRATEGY, GE Capital and the NPD Group produce the comprehensive Canadian Chain Restaurant Industry Review highlighting key financial, economic and consumer trends, opinions and observations from Canada's leading restaurant operators, foodservice suppliers, foodservice distributors and landlords.

These initiatives not only benefit foodservice and hospitality sectors, but keep fsSTRATEGY at the forefront of an evolving, dynamic industry.

Professional Confidence: fsSTRATEGY Principals are members of CMC-Canada and the International Society of Hospitality Consultants. Both organizations provide resources on current industry best practices and require members to abide by strict codes of ethics and professional conduct.