Consultants to the Foodservice and Hospitality Industries

About fsSTRATEGY Inc.

fsSTRATEGY Inc. is a professional consulting firm serving the hospitality industry with special emphasis on foodservice.

Whether you need a comprehensive master plan for your hospital or university campus foodservice, customized industry research, or a business plan for a new restaurant concept, fsSTRATEGY has the expertise and experience to help you identify and meet your goals. Our team has extensive experience in all levels of the foodservice and hospitality industry across Canada, the United States and Internationally (Australia, Central and South America, Africa, Asia, the Caribbean and Europe).

The fsSTRATEGY Advantage

Common Goal: Regardless of the size or type of engagement, fsSTRATEGY's objective for every project is the same: to help our clients successfully drive guest satisfaction, revenues and returns.

Success means that our clients are provided the tools, information and services they need to meet their objectives.

Specialists: fsSTRATEGY consultants are specialists, not generalists. We only consult in the foodservice and hospitality industries.

Networked: Through our network of professional, specialized sub-consultants and industry partners, fsSTRATEGY ensures the right expertise and knowledge is brought to every project. Our network includes designers, retail experts, nutritionists, consulting chefs, foodsafety consultants, consumer trends researchers and more.

Industry Initiatives: fsSTRATEGY contributes to the industry by devloping resources for suppliers and operators.

Our annual Canadian Institutional Foodservice Market Report estimates the size of the institutional foodservice market (healthcare, education, remote camps, business dining, etc.) in Canada (regionally and nationally). In addition to sales, the report provides important insight and trends that affect suppliers and operators in these sectors.

fsSTRATEGY is also a research partner with the Canadian Restaurant Investment Summit/Canadian Restaurant Operators Summit, an annual conference showcasing important trends and operating practices for restaurants. As a featured benefit of this conference, fsSTRATEGY, GE Capital and the NPD Group produce the comprehensive Canadian Chain Restaurant Industry Review highlighting key financial, economic and consumer trends, opinions and observations from Canada's leading restaurant operators, foodservice suppliers, foodservice distributors and landlords.

These initiatives not only benefit foodservice and hospitality sectors, but keep fsSTRATEGY at the forefront of an evolving, dynamic industry.

Professional Confidence: fsSTRATEGY Principals are members of CMC-Canada and the International Society of Hospitality Consultants. Both organizations provide resources on current industry best practices and require members to abide by strict codes of ethics and professional conduct.

Industry Sectors

fsSTRATEGY provides exceptional services to all sectors of the foodservice industry.



Producers, Processors, Distributors



Restaurants, Caterers, Drinking Places, Hotels and Resorts



Shopping Centers, Building Owners



Museums, Galleries, Arenas, Trade and Convention Centres



Healthcare, Higher Education, Remote Camps



Government, Trade Associations, Law Firms


fsSTRATEGY provides a wide array of business strategy and support services.

Business Strategy & Planning

Strategic Plans

Foodservice Master Plans

Business Planning and Feasibility Analyses

Development & Management Options Analyses

Operator Selection Support

Facility Design

Concept Development

Critical Path to Market


Industry Research

Canadian Institutional Foodservice Market Report

Canadian Chain Restaurant Industry Review

Competitive Validation

Customized Market Research


Trends Analysis

Speaking Engagements

Trends Presentations


Operations Support

Operations Reviews

Concept Adherence Reviews

Supplier Validation

Margin Enhancement

Menu Optimization

Customer Service Reviews and Strategies

Food Safety Reviews

Training & Operations Manuals

Litigation Support

fsSTRATEGY routinely customizes its services to meet the needs of its clients. If you do not see the service you require above, or if you wish to learn more about how fsSTRATEGY can help your organization, just give us a call.


How can fsSTRATEGY help you? Ask us.
If for some reason we are not the right firm for your project, chances are we know who will meet your needs. Contact us today.

Toronto, Ontario Canada